I launched SuccessVentures to help brands connect with audiences in the 21st Century.
The availability of content, information, peer reviews, social media and digital marketplaces have changed nearly every aspect of our lives as well as the way ideas and experiences are bought and sold. We need to update EVERY aspect of our business to match – operations, marketing, sales, accounting, financing, recruiting, retaining, leading, and managing.
A Brief History
I graduated with degrees in both Management and Marketing in December of 1999; less than 2 weeks from the beginning of this millennium. Here is a little glimpse into that pivotal point in time.
- Google had just announced the beginning of their first round of funding. It was still being laughed at by ‘in the know’ investors.
- AOL just acquired netscape as it flexed its then-mighty weight before peaking in early 2002 with about 27 Million users.
- Apple recently (August 1998) debuted the very first iMac; a significant leap towards their current supremacy.
I began my ‘professional’ career with a combination of passion, desire, energy, and knowledge. I knew I had a knack for new ideas that could help businesses grow. I started with advertising agencies because they were about the only place businesses could go for growth. I experienced a couple different cultures and roles that took me from buying through servicing, towards selling.
Between my 8 years in agencies and 7 years managing a sales territory, I was a critical part of launching dozens of new brands in several markets. Some took off while others floundered. They all granted me a powerful front-line education.
Success never follows a particular path. There are hundreds, if not thousands of ways to build consistent growth for a particular brand. I work with clients to help them navigate through countless decisions to build a brand that connects and resonates with ideal audiences.