The Business of Inclusion

The old saying reminds us that, ‘It takes a village to raise a child’ resonates perfectly with raising an idea into a growing business. Too often, leaders and founders repeat simple mistakes that undercut their success.

Here are a couple ways you can include others to help keep your ideas growing.

Directing Passion
It should come as no surprise that passion plays a huge part in the growth and demise of an idea. Massive amounts are needed and the majority of it must come from the owner/founder.  But the more she or he can include the passions of others, the more it will grow. It really helps to recognize that ideas come through people, they do not ‘belong to’ anyone.

Because owners are the source of passion, they often give it all to the project and forget to get more. This leads to a quick and unfulfilling burn-out. Just like our digital devices, we too need time to recharge our supply of passion. Books, podcasts, TED talks, blogs, time away are huge resources for ourselves as well as for our teams.

Direct a bit of passion to building a resource library that inspires you. Plug into your library on a daily basis (30 min will do wonders) if not weekly (90+ min chunks). Directing your people to the library will reduce some of the demands on you as well as building them as a resource.

Try sticking a crisp $20 into a random page of several books with a sticky-note saying, “Education is a reward itself, but this one comes with a bonus.” Or a sticky-note saying, “Tell me one way this book inspired you for a cash prize.”

Passions are made from emotional connections. The right sort of books, stories, education, etc. make tons of emotional connections. With emotional connections, you can expect harder work, longer work, more effective solutions, inspired ideas for new products/services, and other creative contributions.

WE Mindset
A simple and powerful way to start building and directing passion is to build a culture around using the word ‘we’ (especially as opposed to ‘they’). ‘We’ is inclusive, connecting, supporting, and infinite. It also reflects the absolute interconnectedness required to make even simple operations run.

It will likely sound a bit awkward at first, but people will quickly adjust their hearing as well as their own speaking to participate with little explanation or coercion.

Fire Yourself
Early stages of an idea or business are about operating as lean as possible, people have multiple roles and wear multiple hats. Firing yourself is about identifying aspects, tasks, or projects that are not an ideal fit and removing them from your charge in order to find someone better qualified to do them and allow you to redirect that time towards tasks that you enjoy and excel.

Accounting, bookkeeping, marketing analytics, quality control, operations, social media, website design/build, and sales calls/presentations are some of the biggest claims to owners’ time. You should absolutely know enough about each of these to ask good questions and be able to spot talent.

Try firing yourself from a project or task every 6 months and you’ll discover more energy, passion, and results.

Including people can take many different shapes, from simply bouncing ideas around to full-time employment, large-scale investment, and more. Be sure to include this in your favorite social feeds as well.

About David Frick
David brings a holistic approach to business growth that unites advertising, marketing, sales with aspects of leadership and operations. As the founder of SuccessVentures, he is driven to help build people, build value, and build business