In reviewing some of my notes from one of the times I attended a start-up ‘Demo Day’; a friend and I found ourselves playing an ad-hoc game of Buzzword Bingo. The result; she beat me 3-2.
The clickbait title and image are completely fictitious. It is not a real ad, nor is it a real product. But after we came up with a list of more than 30 buzzwords that were being touted as the latest and greatest answers to generating impressive ROI’s (their projected revenues, earnings, and profits were staggering!); I knew something needed to be done.
This list helped me minimize the frequency that we use each of the terms. I began finding ways to talk about these ideas without using the buzzword. Instead opting for real language that regular people can understand – rather than SEO, we talked about being easy to find on the Internet.
A worthwhile marketing strategy is about introducing and communicating value to worthwhile audiences in ways they understand and appreciate.
It is as much about the audience as it is about the company or product. We need to invest resources (time, money, creativity, passion, talent, etc.) into identifying and getting to know a multitude of audiences.
These different audiences include investors, board members, customers, advocates, influencers, employees, fans, followers, and many combination of them. It is crucial to realize that 100% of your audiences are human beings.
Humans make decisions based on emotional connections. It is part of our brain anatomy.
Respect them as such. Appreciate what they do for your company (provide information and revenue). Connect with them in ways that are relevant to the request you are asking them to make.
To be perfectly clear; we do provide marketing strategies for clients. We also help clients understand the arts of budgeting and following up on interests. We regularly modify the plans as they are being executed to help bring the intended results based on the response and other market variations.
Let me know if you would like to talk about your strategies or if you want a copy of our little list of marketing buzzwords.